FOR HOTELS
Alignment with Prism is a guided journey designed to integrate seamlessly into your existing culture and operations.
The process is collaborative, supportive and proportionate — respecting each property’s identity while elevating human experience.
The Prism Alignment Journey
Stage I
Readiness & Alignment
A short readiness review to understand your property, guest profile and ambitions in relation to human-centred hospitality.
Stage III
Evidence of Alignment
A collaborative review confirming that Prism principles are meaningfully embedded across service, environment and guest experience.
Stage II
Training & Capability Building
A short readiness review to understand your property, guest profile and ambitions in relation to human-centred hospitality.
Stage IIII
Prism Marque of Excellence
Recognition for hotels and destinations aligned with the Prism Standard through the award of the Prism Marque of Excellence.
What Hotels Receive
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The Prism Marque of Excellence (valid for two years)
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Guest-facing and advisor-facing recognition materials
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Inclusion in the Prism Partner Network
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Ongoing guidance and refreshers
